About Us

About Our Honda Dealership in Tyler, TX

In the summer of 1969, Jack and Doris Dimond (pronounced Diamond) purchased what was then Tyler Lincoln Mercury in Tyler, Texas. Legend has it that it was Doris who came up with the name Jack O’ Diamonds, a clever twist on Jack’s name using a playing card theme. Whether the legend is true or not, the name definitely stuck and over 40 years later, Jack O’ Diamonds continues to serve its hometown of Tyler as well as Jacksonville, Lindale, and all the surrounding communities. For over 30 of those years Jack O’ Diamonds Honda has been proudly selling and servicing Honda automobiles and trucks, a brand synonymous with the highest standards of quality and value.

Today Jack and Doris’ two sons continue the Jack O’ Diamonds commitment made by their folks when they first opened their doors—to do our very best to offer our customers a wide selection of cars and trucks, competitive pricing, and a purchasing experience that is pleasant and easy.

That means whether you are in the market to purchase a new car or used car, we will work with you to find the one that is just right for you. If you need financing options, we’ll help you find a car loan that works for you and your situation. If you have bad credit or you’re a first time car buyer with no credit we will work to find a way to fit you into the automobile of your choice.

Our commitment to you doesn’t end with the sale. Jack O’ Diamonds Honda has professionally managed Service and Parts Departments committed to the highest standards of quality in the work we do. These departments are open during extended hours for your convenience and, as always, we offer competitive pricing on all your automotive maintenance needs.

Jack O’ Diamonds Honda does more than say thank you for your business—we reward your business. We are pleased to offer you Diamond Rewards Points, a loyalty program where you can be awarded points for the purchase of a new or used car and where you earn points for every dollar spent in our service department. You can then redeem your earned points for savings on service and parts purchases.

Our full line of service areas include:

We’re grateful for Jack and Doris Dimond and proud of the heritage they left us. We’re also proud and honored to continue the tradition of Tyler’s longest operating single family owned automobile dealership. While our website can take us anywhere in the world, and we’ve sold cars and trucks as far away as Maine and many places in between, Tyler is still our hometown. Actually, Tyler’s the only place where you’ll find a car dealership with the Jack O’ Diamonds name on it. That’s why we like to say, We’re Uniquely Tyler.

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